Building Supply Chain Resilience
TAITRA assisted the smart manufacturing, UAV, ICT, healthcare, green industry, and food sectors in expanding international markets through international exhibitions, procurement meetings, and overseas trade missions. These efforts promoted Taiwan’s high-quality industries and enhanced Taiwan’s industry image and competitive advantages in the global market.
Sourcing Taiwan Machinery
In conjunction with TIMTOS, the event connected 40 major buyers from 19 countries, facilitating 273 business sessions with 117 Taiwanese enterprises and generating an estimated USD 32.46 million in business opportunities.
IAAE
27 companies formed the Taiwan Pavilion at Japan’s largest international aftermarket parts expo, showcasing auto parts, repair tools, diagnostic equipment, automotive electronics, car detailing and modification products. The pavilion also hosted guided tour, attracted 997 buyers and generated USD 19.88 million in business opportunities.
AAPEX
Taiwan Pavilion recruited 25 companies to participate in the largest automotive aftermarket trade show in America, displaying products such as auto parts, lighting, and rubber and plastic parts. Taiwan Pavilion also organized products showcase, product launches, guided tours and Taiwan Night, which attracted 1,095 buyers, generating business opportunities valued at USD 21.93 million.
Taiwan Electric Vehicle Delegation
to Central and South America
Taipei Aerospace & Defense Technology Exhibition
TADTE 2025 recorded growth in both exhibition scale and international participation, bringing together 490 companies from 15 countries and attracting over 38,000 visitors from 87 countries. The exhibition showcased domestically developed critical components and system-integration achievements, underscoring Taiwan’s strategic position in the global aerospace and defense supply chain.
Taiwan International B2B Matchmaking
In collaboration with TW-DIDA and TEDIBOA, the event integrated the UAS (drone) and defense industries. It attracted 91 buyers from 20 countries, facilitated 502 business matchmaking meetings, and generated USD 72.8 million in business opportunities. Foreign companies expressed strong interest in cooperation, with several proposing concrete collaboration plans.
Government Procurement Aerospace & Defense Technology
17 government procurement buyers from 9 countries, including the United States, France, and Israel, participated. The procurement items covered UAVs, avionics systems, aerospace components, composite materials technologies, defense tactics and counter-UAV equipment, as well as manufacturing equipment. A total of 139 business meetings were held with 68 Taiwanese companies, generating USD 45.475 million in business opportunities.
Cybersec Asia
Aligned with the government’s Five Trusted Industries vision and to support overseas expansion, TAITRA partnered for the first time with the Taiwan Information Security Association to establish a Taiwan Pavilion featuring cybersecurity firms. The participating companies engaged 650 buyers and pursued approximately USD 4.6 million in business opportunities.
Embedded World
Collaborating with 17 Taiwan Excellence award-winning enterprises, the event showcased 52 products in edge computing and smart solutions. An advertisement at the exhibition entrance prominently displayed the logos of 120 Taiwanese exhibitors, highlighting the strong momentum of Team Taiwan. The event generated 155 media reports and reached an audience of 8 million.
Taiwan Trade Mission to Singapore, Indonesia and Thailand
A delegation of 22 Taiwanese companies from the electronics and ICT, machinery components, automation systems, and consumer goods sectors visited Singapore, Jakarta (Indonesia), and Bangkok (Thailand). The delegation held 566 business meetings with 229 buyers, generating business opportunities valued at USD 10.95 million.
Government Procurement
ICT Products & Solutions
46 government procurement buyers from 23 countries, including the United States, Germany, Brazil, and New Southbound Policy countries, were invited. The procurement items covered computer and laptop hardware, information security, and network communication equipment. A total of 335 business meetings were held with 141 Taiwanese companies, generating business opportunities valued at USD 90.305 million.
James on Air
The program focused on health and wellness, covering sports medicine, traditional Chinese medicine (TCM), and smart eye care solutions. It produced five episodes featuring TAITRA Chairman James C. F. Huang and industry experts, which attracted 70,485 views.
Taiwan Health & Wellness Hub in Malaysia
The first-ever Taiwan Health and Wellness Hub was officially launched in Kuala Lumpur, bringing together 12 Taiwanese companies with strengths in smart medical devices, medical aesthetics and health products, and international medical services. Through year-round displays and dedicated local management, the hub drives precise business opportunities in Malaysia and across ASEAN.
Go Healthy with Taiwan - Health Experience Zone
Health and Wellness Experience Zones were set up at Taipei international trade shows to promote inbound health checkup and medical aesthetics services, offering on-site skin analysis, body composition testing, and relaxation massage chairs for overseas buyers. Across Taipei Cycle, Taipei AMPA, and COMPUTEX Taipei, more than 97,000 overseas buyers were reached.
Medical Fair Thailand
The Taiwan Pavilion and Taiwan Excellence Pavilion featured 36 companies, making Taiwan the second-largest exhibiting country at the show. The Taiwan Pavilion attracted 702 buyers and generated business opportunities worth USD 26.405 million.
Under the theme From Taiwan With Care, the Taiwan Excellence Pavilion highlighted Taiwan’s industrial upgrading in AI applications and smart healthcare. It received 91 major media reports, reaching 2.3 million people.
Taiwan Healthcare Industry Delegation
The delegation comprised four leading hospitals and 11 innovative healthcare companies visiting Singapore and Indonesia. Business sessions were held in both Singapore and Jakarta, and the delegation also participated in Hospital Expo, Indonesia’s leading medical trade show. In total, 281 business meetings were facilitated, generating an estimated USD 10.785 million in projected business opportunities.
BIO International Convention
The Taiwan Pavilion highlighted 22 leading companies across the New Drug R&D, CDMO, and Precision Medicine sectors. By facilitating 586 business sessions, the delegation generated an estimated USD 21.48 million in projected business opportunities.
Solar & Storage Live
The Taiwan pavilion showcased products from 12 exhibitors, attracted 269 buyers, and generated business opportunities valued at US$6.2 million. Following the exhibition, visits to energy storage institutions, battery manufacturers, and a local Taiwanese company branch in Brisbane were arranged and received positive feedback from participating exhibitors.
Industries Building Green Capabilities
ESG and CBAM Seminars
14 sessions were held in Taipei, Taichung, Tainan, and Kaohsiung. Expert instructors provided guidance, while one-on-one service booths assisted companies in completing ESG and CBAM reporting. A total of 2,086 participants attended the events both online and in person.
Dedicated Project Service
ESG and CBAM reporting guidance was provided through online meetings and on-site consultations to 150 companies. In collaboration with 3 universities, regional service centers were established, assisting an additional 207 companies. Consultations were also provided to 62 companies at service booths during 3 Taiwan International Tradeshows.
Guiding Companies Through International Certification
Guidance was provided to 50 companies for international green certifications, including GRS, RCS, and ISCC, generating business opportunities valued at USD 10.3 million.
Green Ecosystem and Low Carbon Trade Mission
A green ecosystem and low-carbon trade mission was organized, bringing together 32 Taiwanese companies in green building materials, smart water solutions, and energy-saving equipment to the Philippines, Malaysia, and Thailand. The delegation met with 62 local buyers and generated business opportunities valued at USD 30.45 million.
Taiwan Select Pavilion and Global Channel Expansion
TAIWAN SELECT pavilions were established at major international food exhibitions, including IFE in the UK, SIAL Canada, and Anuga, showcasing products from 411 Taiwanese companies.
Promotional activities were conducted across retail channels in Japan, South Korea, Singapore, Malaysia, New Zealand, Australia, the USA, Canada, and the Netherlands, including first-time collaborations with Costco in Japan and South Korea. A total of 381 companies participated, generating potential procurement opportunities valued at USD 8.33 million.
Overseas Business Matchmaking Delegation
Organized Taiwanese food enterprises on trade missions to New Zealand, Australia, the Netherlands, Germany, Italy, Japan, and South Korea. Activities included one-on-one business meetings, market briefings, distribution channel visits, and pop-up promotional events at major shopping malls. A total of 65 companies participated, and generating potential business opportunities valued at USD 20.19 million.
Fine Food Australia
Organized in collaboration with the governments of Tainan City and Pingtung County, together with 38 renowned companies—including Chi Mei Frozen Foods, Formosa Chang, Kee Fresh, Safe Foodtech, San Shui Gong, and Kuang Ta Hsiang—to participate in the exhibition. The Taiwan Select Pavilion showcased 63 award-winning premium products, attracted 1,613 buyers, and generated USD 25.44 million in business opportunities.
FOODEX JAPAN
The Taiwan Pavilion featured 196 booths across 2,018 square meters, representing 14 county and city governments, 11 associations, and 193 exhibitors. As the second-largest international participant, it attracted 7,653 buyers and generated USD 110.91 million in total business opportunities.
Gulfood
The Taiwan Pavilion showcased 17 food and beverage brands, including HeySong and King Car, under the TAIWAN SELECT – HALAL FOOD brand. The pavilion attracted 2,403 buyers and generated USD 13.99 million in total business opportunities.
HALAL Product Procurement Day
A total of 20 buyers from 14 countries—including Vietnam, Turkey, Thailand, Singapore, the Philippines, Malaysia, Kazakhstan, Japan, Indonesia, the UK, Egypt, Algeria, Bahrain, and the Netherlands—were invited to Taiwan for procurement. The event served 41 Taiwanese enterprises, facilitated 133 matchmaking sessions, and generated an estimated USD 13.54 million in business opportunities.
Tainan Tropical Fruits and Agricultural Products Procurement Day
In conjunction with the Taiwan Mango Season – Tainan International Mango Festival, a procurement event in Tainan welcomed 16 buyers from 10 countries, facilitating 145 meetings with 38 suppliers and generating an estimated USD 17.9 million in future procurement opportunities.
Site visits to orchards, packing houses, and processing plants were also arranged to deepen buyers’ understanding of Taiwan’s fruit cultivation and export practices.
Taiwan Foods Procurement Day
Food procurement meetings were held in Taipei and Kaohsiung, connecting 121 buyers from 21 countries with 298 Taiwanese companies and generating USD 96.12 million in business opportunities.
Taiwan Image
Promoting the image of MIT industries both domestically and internationally, the initiative included setting up the Taiwan Excellence Pavilion at international trade shows and showcasing quality Taiwanese products at multinational events.
Taiwan Excellence Awards Ceremony
At the 34th Taiwan Excellence Awards, 179 companies and 336 products were honored. Minister of Economic Affairs Dr. Ming-Hsin Kung presented awards to 10 Gold Award and 20 Silver Award winners.
The awarded products feature advanced technologies, including artificial intelligence applications, sustainable and energy-efficient solutions, and cross-disciplinary integration, highlighting Taiwan’s industrial innovation and alignment with future development trends.
Go Healthy with Taiwan Global Proposal Campaign
The campaign invited proposals from all sectors that leverage Taiwanese products or solutions to enhance local well-being. In total, it received 638 submissions from 55 countries, highlighting Taiwan’s potential as a hub for international collaboration in the health industry. The top three proposals, from the United States, Ukraine, and Switzerland, each received a prize of USD 30,000.
CPBL All-Star Game
Taiwan Excellence collaborated in hosting the CPBL All-Star Game for the fourth consecutive year, setting a new attendance record of 80,000 spectators over two days. On the opening day, TAITRA Chairman James C. F. Huang threw the ceremonial first pitch, with Taiwan team captain Chen Chieh-hsien as catcher. Chen also engaged with fans at the Taiwan Excellence booth.
World Masters Games
The 2025 World Masters Games Taipei and New Taipei City marked the first edition held in Asia, attracting athletes from 107 countries and becoming the largest international multi-sport event ever hosted in Taiwan. The Taiwan Excellence Health Booth was featured during the games, and Team Taiwan Excellence participated in the Opening Ceremony Parade. The showcase received 31 media reports, reaching an estimated 7.5 million people.
Tour de Taiwan
Taiwan Excellence has supported the UCI-classified 2.1 stage race annually since 2012. Race highlights and Taiwan Excellence brand films have been broadcast on Eurosport, reaching an estimated 4.71 million viewers.
Taiwan Excellence Pavilion
MEDICA: Under the theme From Taiwan with Care, the Taiwan Excellence Pavilion showcased innovative hospital-to-home solutions spanning precision medicine and smart health. The exhibit secured 54 media features, reaching an estimated 2.6 million people.
InfoComm: The Taiwan Excellence Pavilion at North America’s largest professional audiovisual technology trade show featured 15 leading companies, including Innolux, IBASE, and AVer, and hosted a product launch event. Media interviews with NBC Dallas, AVTV, and rAVe resulted in 82 media placements, generating over 2.1 million impressions.
Automate: Taiwan Excellence debuted at North America’s largest industrial automation exhibition with 15 Taiwanese companies and 19 robotics and automation products. Media coverage and a product launch reached over 3.12 million people, supported by strategic OOH advertising to boost Taiwan’s industry image.
