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Global Trade Opportunities

Unlock Infinite Opportunities in the
Global Market

To address supply chain restructuring, TAITRA held Taiwan Expos in Malaysia, the Philippines, India, and the U.S. while capturing emerging opportunities in markets like Ukraine. By establishing Taiwan Trade & Investment Service Centers in Fukuoka, Prague, Dallas, and Warsaw, and launching the Institute for Business Intelligence to integrate global insights, TAITRA empowers enterprises to strategize early. Furthermore, through global business linking initiatives and sourcing fairs, TAITRA continues to connect international buyers with Taiwanese firms to expand global market reach.

Advanced Market 

TAIWAN EXPO USA

Themed Shared Vision, Stronger Partnership, the expo in Dallas drew more than 10,600 visitors and 150 leading firms like Foxconn and ASUS, generating USD 96 million in opportunities highlighting advanced manufacturing, intelligent tech, smart healthcare, and lifestyle & culture. High-level forums on AI and the inaugural U.S. Business Day further solidified Taiwan’s status as the U.S.’s most trusted and resilient supply chain partner.

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Taiwan–U.S. government and industry leaders attended the opening ceremony to mark a new chapter in bilateral economic and trade cooperation.
TAITRA Chairman James C. F. Huang delivered the opening remarks, highlighting the strong Taiwan–U.S. partnership and their shared vision for mutual prosperity.
The Texas Rangers Cheerleaders opened the event with an energetic dance to Taiwan Strong, showcasing the shared passion and vitality of Taiwan and the United States.
The Taiwan–U.S. Supply Chain Cooperation Forum convened leading experts from industry, government, and academia for in-depth discussions.
U.S. Business Day facilitated 140 one-on-one meetings between 30 leading Taiwanese companies and 50 U.S. firms.
The exhibition attracted significant attendance from U.S. political and business leaders, as well as the general public.

Seminar on the Complete Guide to U.S. Government Procurement

Chung-Hua Institution for Economic Research (CIER), Deloitte, and Waterson Corporation provided U.S. market analysis and shared experiences regarding the U.S. General Services Administration (GSA) supplier qualification process, attracting 308 participating firms.

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The event attracted a full house of more than 300 business representatives.
CIER Director Da-Nien Liu discussed the U.S. outlook following Trump’s return to office.
Attendees engaged in an active discussion on U.S. market trends with the speaker after the session.

Precision Components and Advanced Hardware Trade Mission to Japan

High-End Hardware, Fasteners & Hand Tools Trade Mission to Japan : Featured 43 suppliers visiting Fukuoka, Osaka, and Tokyo. Through targeted media, industry associations, and call center outreach, it facilitated 478 meetings, generating USD 23.35 million in business opportunities.

Precision Components Trade Mission to Japan : Led 50 metalworking and plastic injection firms to Fukuoka, Osaka, and Tokyo. Through 1,127 meetings with 618 Japanese buyers, the delegation secured USD 27.78 million in business, strengthening bilateral supply chain collaboration.

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Group photo of the Osaka mission participants.
At the business meeting, buyers tried out Taiwanese products.
On-site business discussions.

Taiwan Food Trade Mission to Seoul and Osaka

Assisted 25 food companies in expanding to Japan and South Korea through matchmaking and site visits in Seoul and Osaka, including a pop-up store and a visit to the Osaka Food Expo. These initiatives attracted 133 buyers, generating USD 8.15 million in business opportunities.

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Korean food importers attended an exchange briefing to share market insights.
The store manager and assistant manager of Al Plaza in Osaka personally guided the group during the site visit.
The Osaka pop-up store at KITTE OSAKA drew large crowds and strong public engagement.

EMO Hannover & The K Show

EMO Hannover : The Taiwan Select pavilion engaged 538 buyers through a press conference, product launch, and Taiwan Night, generating US 25.8 million in business via targeted matchmaking with buying missions from Central and Eastern Europe, including Czech Republic, Bulgaria, and Hungary.

The K Show: 34 Taiwanese exhibitors engaged 3,944 buyers and secured US 45 million in business opportunities. Through a themed pavilion, Taiwan Night, and KOL marketing under the Smart Machinery Overseas Promotion Program, the mission significantly enhanced Taiwan’s brand visibility and the precision of buyer inquiries.

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An AI press conference was held at EMO.
Taiwan Night at EMO concluded with a celebratory toast.
Ambassador Dr. Klement Ruey-sheng GU of the Taipei Representative Office in Germany visited The K Show and exchanged views with Taiwanese exhibitors.

Precision Components and Fasteners Trade Mission to Western Europe

The delegation visited Spain, United Kingdom, and Italy, securing US 31 million in business through more than 300 meetings. It engaged with leaders in the automotive, fastener, and engineering sectors, visited companies such as CAF and SACMA, and gained insights into market trends, distribution channels, and product positioning through expert seminars and trade show visits.

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The trade mission visited Milan, Italy.
Business matchmaking session in Birmingham, United Kingdom.
Visited the Innovation Birmingham Campus.
Business matchmaking session in Aragon, Spain.
Visited an EV manufacturing facility in Aragon, Spain.

New Southbound Market

TAIWAN EXPO

The Taiwan Expos in Malaysia, the Philippines, and India showcased 452 businesses and attracted over 40,000 visitors, generating nearly USD 220 million in trade opportunities by targeting these high-growth economies.

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Distinguished guests posed for a group photo at the grand opening ceremony of the Taiwan Expo in India.
The Taiwan Expo in New Delhi, India attracted large crowds and a strong turnout of professional buyers.
At the Taiwan Expo in Malaysia, the AI Innovation Seminar drew over 100 registrations from buyers and industry participants.
The Taiwan Expo in India showcased Taiwan’s vibrant culinary scene, allowing local consumers to explore and experience the island’s finest food offerings.
Focusing on AI, the Taiwan Expo in Malaysia showcased 32 exhibitors presenting Taiwan’s competitive AI products and solutions.
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Taiwan Trade Mission to Vietnam

The delegation of 12 Taiwanese businesses expanded into Ho Chi Minh City, Hanoi, and Hai Phong, securing USD 18.285 million through 180 meetings during business matchmaking sessions with 119 buyers.

Taiwan-India CEOs Roundtable

The event convened 19 leading Taiwanese and Indian firms. Following opening remarks by TAITRA Chairman James Huang and Mr. Manish Sharma (FICCI), Ms. Cynthia Kiang, Deputy Minister of MOEA, and Amardeep Singh Bhatia, Secretary of DPIIT, India, engaged with business leaders and witnessed the Joint Statement signing.

Taiwan Petrochemical Delegation

The event was held in Mumbai and Ahmedabad—India's primary petrochemical and manufacturing hubs. Focusing on specialty-grade products, the mission conducted 322 meetings with 133 buyers, securing USD 14 million in potential business.

Taiwan Trade Mission to India and Sri Lanka

TAITRA led a delegation of 16 Taiwanese companies—across the steel, automotive parts, ICT, and food machinery sectors—to India (Kolkata, Mumbai) and Sri Lanka (Colombo). The mission conducted meetings with 296 buyers, securing USD 14.42 million in business opportunities.

Emerging Market 

 

TAITRA supports Taiwanese enterprises in entering emerging markets in Central and Eastern Europe, Africa, and Latin America, promoting global expansion and bilateral trade. 

Rebuild Ukraine

Ukraine Reconstruction Cooperation Briefing and meeting :  The briefing attracted 202 firms, facilitating 141 sessions between 72 Taiwanese companies and Ukrainian partners including the Lviv Steel Tech Cluster, the First Lviv Territorial Medical Union, and 17 enterprises, securing USD 55.326 million in business.

Ukraine Reconstruction Cooperation Delegation : TAITRA led 31 companies to the ReBuild Ukraine exhibition in Warsaw, Poland, holding 191 meetings with Polish and Ukrainian enterprises and associations, and securing USD 15 million through business matchmaking and networking events.

 

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The Deputy Mayor of Lviv, Ukraine, provided an update on the country’s reconstruction efforts.
Taiwanese companies actively explored reconstruction business opportunities at the Ukraine Reconstruction Cooperation Matchmaking Session.
During the official ReBuild Ukraine forum, the Taiwanese national flag was displayed in the conference hall, symbolizing Taiwan’s shared commitment to reconstruction efforts.
A steady flow of buyers visited the Taiwan Pavilion at the ReBuild Ukraine exhibition.

Taiwan Trade Mission to Hungary, Bulgaria, Poland and Czechia

A delegation of 22 Taiwanese companies from ICT components, machinery parts, hardware fasteners and hand tools sectors, visited Hungary (Budapest), Bulgaria (Sophia), Poland (Warsaw) and Czechia (Prague). The delegation held procurement meetings with 211 companies, generating USD 13.2 million in business opportunities.

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The delegation showcased CNC components to Hungarian buyers.
Group photo of the delegation at the trade meeting in Bulgaria.

Africa Trade Delegations

Taiwan Trade Mission to North Africa : A delegation of 23 Taiwanese companies from the electronics, auto parts, machinery, and food sectors visited Tunisia, Egypt, and Algeria. The mission held 1,077 meetings with 409 buyers, generating USD 10.97 million in business opportunities.

Taiwan Trade Mission to East Africa : TAITRA led 11 companies from the auto parts, textiles, machinery, and hardware sectors to Uganda (Kampala), Ethiopia (Addis Ababa), and Kenya (Mombasa, Nairobi). The delegation conducted procurement meetings with 371 firms, generating USD 10.19 million in business opportunities.

Taiwan Trade Mission to Southern Africa :  A delegation of 16 Taiwanese companies from the auto parts, machinery, textiles, and food sectors visited Zambia (Lusaka), Botswana (Gaborone), and South Africa (Johannesburg and Cape Town). The mission conducted 341 matchmaking meetings with 256 buyers, generating USD 10.16 million in business opportunities.

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The Taiwan Trade Mission to North Africa visited Wallys Car, Tunisia’s homegrown premium pickup truck brand.
Group photo of the 23-member delegation with the Tunisian Chamber of Commerce and Industry.
Delegates conducted in-market research at retail outlets, analyzing competitors’ pricing and product display strategies.
The Taiwan Trade Mission to East Africa held on-site business meetings in Mombasa, Kenya.
The Taiwan Trade Mission to Southern Africa took a group photo of the delegation following the business matchmaking event in Cape Town, South Africa.

Taiwan Trade Mission to Saudi Arabia,
Türkiye and Qatar

A delegation of 23 Taiwanese companies visited Saudi Arabia (Riyadh, Dammam), Türkiye (Istanbul), and Qatar (Doha). The delegation held procurement meetings with 232 companies, generating USD 12.25 million in business opportunities. 

 

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The delegation visited the Federation of Saudi Chambers.
Trade meeting held in Istanbul.

Taiwan Trade Mission to Latin America

A delegation of 26 Taiwanese companies from the food, ICT, hardware, machinery, and furniture sectors visited Ecuador (Quito), Guatemala (Guatemala City), and Mexico (Monterrey and Guadalajara). The mission conducted business meetings with 348 buyers, generating USD 20.38 million in business opportunities.

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The delegation visited Corporación Favorita Group in Ecuador.

Global Connectivity 

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Taiwan Trade & Investment Service Center

In response to global economic shifts, supply chain restructuring, and the overseas expansion needs of Taiwanese businesses, Taiwan Trade and Investment Service Centers were established in Fukuoka, Prague, Dallas, and Warsaw. These centers provide one-stop local investment consulting services, helping businesses access market intelligence, connect with local resources, and match with partners, thereby supporting Taiwanese enterprises in key markets and strengthening supply chain resilience.

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TAITRA Chairman James C. F. Huang, ITA Director General William Liu, Texas Economic Development Executive Director Adriana Cruz, and Texas Secretary of State Jane Nelson.

Institute for Business Intelligence (IBI)

To address operational risks from geopolitical tensions, tariff fluctuations, and AI advancements, TAITRA—supported by the MOEA—established the Institute for Business Intelligence. By providing actionable insights, the Institute helps enterprises provide early warning of risks and grasp trends to strengthen operational resilience and global competitiveness.

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TAITRA established the IBI to turn complex international developments into clear, actionable guidance for enterprises.

Stablecoins and the Future of International Trade Forum

The forum served as a neutral platform to help enterprises access reliable information, understand potential risks, and make informed decisions. The forum brought together prominent speakers from Taiwan, Singapore, Japan, and South Korea, offering businesses a comprehensive and multi-dimensional perspective. The event attracted more than 400 participants from industry and the financial sector, demonstrating Taiwan’s proactive engagement with emerging trends in cross-border payments.

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Mr. David Katz, Vice President of Strategy and Public Policy at Circle Asia-Pacific, shared insights on USDC governance and practical applications.
TAITRA Chairman James C. F. Huang noted that the forum offers neutral, first-hand insights to help Taiwanese enterprises make informed decisions amid stablecoin trends.
Over 400 senior executives and industry decision-makers attended the forum.

Market Research Presentation: Insights into New Global Economic and Trade Opportunities

Analyzing the impact of the New U.S. Trade Policy on the global landscape, the seminar examined emerging opportunities across the U.S., European, and ASEAN markets amidst supply chain restructuring. By sharing strategic layout expertise and supply chain insights, the event helped enterprises make informed decisions. The seminar attracted 147 companies.
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The presentation garnered significant interest from diverse enterprises.
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 Sourcing Taiwan

Taiwan Select Sourcing Taiwan

Events were held in Taipei, Taichung, and Kaohsiung to facilitate onsite negotiations between international buyers and Taiwanese suppliers. The Taipei session featured 460 buyers from 47 countries, facilitating 2,395 meetings and generating USD 1,280 million in business opportunities. Following this, the Taichung and Kaohsiung sessions attracted 197 and 158 buyers respectively, resulting in USD 360 million and USD 259 million in potential trade.
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Taiwan Select Sourcing Taiwan conducted over 2,300 meetings.
Taiwanese companies actively showcased their samples to buyers during procurement meetings.
Nearly 1,000 Taiwanese companies registered for Taiwan Select Sourcing Taiwan to pursue business opportunities.

Business Networking and Matchmaking Session

During the Taiwan International Tradeshows, seven procurement sessions were held for gifts and stationery, medical and health & beauty products, automation, bicycles, aerospace, electronics, and smart energy.

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Gift & Stationery Business Matching Conference

The event invited 17 buyers from Vietnam, Malaysia, Indonesia, and Thailand to engage in 30 negotiation sessions with 11 Taiwanese suppliers. Covering categories such as gifts, furniture, designer accessories, and small appliances, the event successfully generated USD 1.9 million in business opportunities.

Medical Materials, Health & Beauty Business Matching Conference

The event brought together 43 international buyers from 15 countries and 50 Taiwanese enterprises for 150 negotiation sessions, generating USD 4.45 million in business opportunities. Key participants included Cipla Limited, India’s third-largest pharmaceutical company and Japanese company SetsuroTech Inc.

Taipei International Automation Industry Exhibition – Business Matching Conference

The conference invited 31 international buyers from 5 countries to engage in 248 negotiation sessions with 49 Taiwanese companies, generating USD 5.89 million in business opportunities. A key participant was Vietnam’s NAM PHUONG ELECTRICAL TECHNOLOGY JSC.

Taichung Bicycle Week Business Matching Conference

The event facilitated procurement matchmaking between 195 international buyers from 37 countries and 171 Taiwanese enterprises, including Delta Electronics, Giant, and Hota Industrial. The conference successfully generated USD 65.25 million in business opportunities, with key participation from major buyers such as Germany’s Continental and France’s Decathlon.

Aerospace Industry Business Matching Conference

This event brought together 45 aerospace-related buyers from 12 countries, including Brazil, Japan, Israel, Canada, Ivory Coast, and Malaysia, for 100 negotiation sessions with Taiwanese companies. The conference generated USD 26.10 million in business opportunities. Key participants included representatives from the Ivory Coast Ministry of Defense, Japanese transport giant YAMATO, and e-Drone Technology, a subsidiary of Japan’s NTT Group.

Electronics Show Business Matching Conference

The event invited 49 buyers from Europe, the United States, Japan, South-East Asia, and the Middle East to participate in 143 negotiation sessions with Taiwanese companies, generating USD 15 million in business opportunities. Notable participants included Japan’s BANDAI and India’s Zetwerk Manufacturing Businesses Pvt Ltd.

Smart Energy Week / Water Week Biz Networking

The event invited 102 international buyers to participate in 102 negotiation sessions with Taiwanese smart energy and environmental equipment companies, generating USD 26.91 million in business opportunities. Key participants included UK maritime and energy company James Fisher & Sons plc, German distributed energy supply systems manufacturer 2G Energy AG, and Belgian century-old boiler maker Vyncke.

Market Business Day

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Business opportunities USD 110 million
Taiwanese businesses 224
International Buyers 52
Important buyers Japan Sumitomo Riko Company Limited from the Sumitomo Group specializing in rubber and resin manufacturing. Kyuhen Co., Ltd., a subsidiary of Kyushu Electric Power Company. Bandai Co., Ltd., a renowned Japanese toy and entertainment company. Homeplus, the second-largest retailer in South Korea with approximately 140 stores nationwide. Daiso Korea, a household goods retail chain operated by Asung Group.
Business opportunities 197.5 million
Taiwanese businesses 221
International Buyers 79
Important buyers Godrej & Boyce, a major listed Indian conglomerate; Amalgamations Group, a notable enterprise that operates 50 factories across India; and the National Radio Telecommunication Corporation, which serves as a consultant to the Pakistani Ministry of Defense.
Business opportunities USD 32.8 million
Taiwanese businesses 162
International Buyers 33
Important buyers Türkiye's iconic computer and automation giant OZALTIN HOLDING A.S. and major auto parts distributor ALTAY OTOMOTIV, along with the United Arab Emirates' large-scale ICT distributor Supertech Computer Trading LLC and major ICT importer GULF SOURCES FZCO.
Business opportunities USD 106.4 million
Taiwanese businesses 394
International Buyers 98
Important buyers PB Tech Ltd, the largest computer and IT retailer in New Zealand; Clara International Beauty Group, a leading professional beauty brand in Malaysia; MEDI MYANMAR GROUP, one of Myanmar’s leading healthcare groups; FPT Digital Retail (FRT), a market leader in electronics retail in Vietnam; and Silicon Craft Technology PLC, a leading fabless semiconductor company in Thailand.
Business opportunities USD 29.878 million
Taiwanese businesses 231
International Buyers 44
Important buyers COMPUDISKETT S.R.L.(Peru's third-largest importer of electronic products.); PC ARTS ARGENTINA S.A. (One of Argentina's top five technology manufacturers and distributors.); Fultec Systems Ltd (Belize's largest provider of corporate IT solutions and electronic products.)
Business opportunities USD 50.45 million
Taiwanese businesses 117
International Buyers 15
Important buyers HUMAX Digital: A billion-dollar leader in network equipment. Littelfuse: A global automotive electronics giant with revenue exceeding USD 2 billion. Telamon Corporation: A specialist in smart logistics and healthcare solutions.
Business opportunities USD 76.6 million
Taiwanese businesses 248
International Buyers 41
Important buyers Husqvarna Group (Sweden-based Germany’s outdoor power equipment leader); TRUMPF SE + Co. KG (Germany’s major machine tool manufacturer); Teract (the distribution arm of France’s largest agricultural cooperative); Olympus Surgical Technologies Europe (the European medical equipment subsidiary of Japan’s leading optics company Olympus); Barco NV (Belgian display manufacturer).
Business opportunities USD 57.49 million
Taiwanese businesses 129
International Buyers 43
Important buyers Ethiotelecom and Horizon Addis Tyre Share Company (MIDROC) from Ethiopia

Customized Trade Marketing Consulting

Customized Trade Marketing Consulting 

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Establishment of a U.S. Trade Advisory Group

To assist Taiwanese firms in navigating U.S. regulations, TAITRA’s advisory service has handled over 700 consultations, focusing on practical topics such as Section 232 matters, including tariff rates, certificates of origin, and value transformation calculations.

Quick Guide on U.S. Reciprocal Tariffs

Based on industry feedback, TAITRA developed a U.S. tariff quick guide with the latest updates. Published on the MOEA and Taiwan–U.S. Business Alliance websites, it has garnered over 71,887 views.

Caring for businesses affected by US tariffs

TAITRA provided U.S. tariff consultations to 141 Taiwanese firms, covering export product analysis, HS code mapping, and tariff hike assessments. The service also evaluated taxation on shipments from mainland China and Southeast Asia to the United States.

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International Marketing Advisory Service

TAITRA’s experienced overseas teams deliver market intelligence, consulting, and marketing strategies to support global expansion. In 2025, we assisted 548 companies across sectors including food, electronics, machinery, hardware, auto parts, and medical devices.

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Group Consultation

In partnership with its domestic offices, TAITRA organized 14 group consultation sessions for more than 150 companies, debuting in Taitung to strengthen engagement with eastern Taiwan’s industrial clusters.

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IMD Plus

Leveraging TAITRA's global network, IMD Plus provides customized buyer matchmaking and visit support. Completing 40 international projects annually, the service helped businesses secure orders and establish global distribution channels.

Three Main Guidance: providing knowledge-building courses, packaging practical consultation, design coaching projects

Carbon Reduction Packaging Design for Export Products

2-5-5-3. Packaging Consultation

Packaging Consultation

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TAITRA held over 15 packaging consultation sessions, deploying a professional team to support 193 enterprises with tailored sustainable packaging solutions.
2-5-5-8. Workshop

Green Packaging Workshops

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A total of 471 enterprises enthusiastically participated in a series of workshops covering topics of innovative material, structure design, green design and aesthetic, packaging carbon footprint calculation.
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Carbon-Reduction Packaging Design Guidance Project

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TAITRA supported 120 enterprises in redesigning packaging to align with brand and sustainability goals. After 200 expert reviews, the program delivered finalized product prototypes.
2-5-5-4. 成果展

Packaging Design Showcase

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MIT packaging was showcased at TAIWAN EXPOs in the U.S. and Malaysia. Separately, the Carbon Reduction Packaging Design Exhibition drew 5,310 visitors, inspiring industry and academia to rethink sustainable packaging.