Unlock Infinite Opportunities in the Global Market
Focusing on supply chain restructuring and regional economic opportunities, the Taiwan Expo debuted in Europe. Supply chain cooperation with the U.S. and Japan was strengthened, while expanding into New Southbound and emerging markets, including a joint visit to Africa with Japanese enterprises. The launch of the TAITRA Index helped businesses track global trade and economic trends.
TAIWAN EXPO Europe
The first-ever Taiwan Expo held in Europe. The exhibition in Berlin, Germany focused on the EU's green and digital development. A total of 110 exhibitors showcased products and services in smart living, smart transportation, smart healthcare, eco-friendly circularity, Taiwanese cuisine and cultural creativity, generating business opportunities worth USD 28.41 million.
A "Taiwan-EU Semiconductor Forum" was also held during the event, featuring high-profile speakers from TSMC, Merck, MediaTek, Infineon, and Realtek.
U.S. Business Day & Taiwan-U.S. Supply Chain Partnership Forum
Delegations from the U.S. states of Arizona, Montana, Oklahoma, and South Carolina, including government representatives and buyers, visited Taiwan to explore business opportunities. Meetings between U.S. and Taiwanese companies generated USD 13.22 million in potential deals. The forum also featured industry experts discussing applications and solutions in generative AI.
Taiwan Trade Mission to the USA and Mexico
A delegation of 15 Taiwanese companies traveled to Houston, Texas; Albuquerque, New Mexico; and Monterrey, Nuevo León, Mexico, for business meetings with 107 buyers, generating USD 16.9 million in potential business opportunities.
Taiwan-Japan Business Day
A record-high 44 Japanese buyers were invited to Taiwan for procurement meetings with 205 Taiwanese businesses to source ICT and electronic components, hardware and fasteners, lifestyle products, and food, generating USD 150 million in business opportunities.
Consumer Products Trade Delegation to Japan
A delegation of 75 Taiwanese companies traveled to Tokyo, Osaka, and Fukuoka for business meetings with 1,300 Japanese buyers. The event generated USD 109 million in business opportunities, marking a 19% increase from the previous year.
TAIWAN EXPO
Focusing on the booming economies of Indonesia, India, and Thailand, the Taiwan Expos showcased 420 Taiwanese businesses, drew 45,340 attendees, and unlocked USD 260 million in trade opportunities. The Taiwan Expo in India stood out, clinching a historic USD 100 million in deals, with over 340 media coverage amplifying Taiwan-India ties.
Taiwan Petrochemical Delegation
Taiwan Trade Mission to Vietnam, Cambodia and Thailand
Leading a delegation of 29 companies to Ho Chi Minh City, Vietnam; Phnom Penh, Cambodia; and Bangkok, Thailand. The delegation engaged in 692 matchmaking meetings with 377 buyers, generating USD 40.43 million in business opportunities.
Taiwan Trade Mission to Indonesia, Philippines and Myanmar
The trade delegation of 17 Taiwanese companies, representing industries such as ICT, medical devices, automotive parts, electrical and electronic products, EV charging stations, and consumer goods, visited Jakarta, Indonesia; Manila, Philippines; and Yangon, Myanmar, and engaged in procurement meetings with 178 buyers, generating USD 14.21 million in business opportunities.
Emerging Market
TAITRA actively leads Taiwanese companies in expanding into emerging markets such as Central and Eastern Europe, Latin America, the Middle East, and Africa, helping Taiwanese businesses broaden their international reach and promoting bilateral trade and investment opportunities.
Trade Delegation to Central and Eastern Europe
A delegation of 22 Taiwanese companies was organized to promote trade in Hungary (Budapest), Poland (Warsaw), Romania (Bucharest), and Bulgaria (Sofia). The delegation engaged in 580 meetings with 232 buyers, generating USD 17.35 million in business opportunities.
Taiwan Trade Mission to Latin America
A delegation of 30 Taiwanese companies visited Brazil, Paraguay, Argentina, and Chile, holding discussions with 327 buyers and generating USD 38.2 million in business opportunities.
Taiwan Trade Mission to Türkiye, Kuwait and UAE
A delegation of 11 Taiwanese companies visited Türkiye (Istanbul), Kuwait (Kuwait City), and the United Arab Emirates (Dubai). The delegation held procurement meetings with 132 companies, generating USD 9.75 million in business opportunities.
Taiwan Africa Business Forum
Leaders of business and commerce from Algeria, Uganda, Nigeria, South Africa, Eswatini, and Somaliland were invited to Taiwan to share insights on business trends and potential following the African Union's inclusion in the G20 in 2023. A total of 131 industry participants attended.
Taiwan Flagship Delegation to Africa
In collaboration with Toyota Tsusho, a Japanese trading company with a strong presence in Africa, four Taiwanese petrochemical and rubber machinery companies visited Egypt, Kenya, and Nigeria. The buyers included El Sewedy (Egypt), Sameer Group (Kenya), and Dangote Group (Nigeria), with a total of 162 companies. This led to USD 32.46 million in business opportunities.
Africa Trade Delegation
Taiwan Trade Mission to Northeastern Africa
A delegation of eleven Taiwanese companies was organized to promote trade in Egypt, Ethiopia, Rwanda, and Somaliland, where meetings with 362 buyers were held, generating USD 15.9 million in business opportunities.
Taiwan Trade Mission to North Africa & Western Sahara
A delegation of nine Taiwanese companies visited Nigeria, Algeria, Ivory Coast, and Ghana, where they held meetings with 447 buyers, generating USD 11.15 million in business opportunities. The "Nigeria Taiwan Month" was also held, attracting 109 Nigerian buyers.
Taiwan Trade Mission to Sub-Saharan Africa
A delegation of twelve Taiwanese companies visited Kenya, Tanzania, Eswatini, and, for the first time, Madagascar. They engaged with 297 buyers, including Kenya's auto parts importer IMPARA and Tanzania's largest truck assembly company MELT Group, generating USD 10.34 million in business opportunities.
TAITRA Index
The TAITRA Index, a key tool for gaining insights into global market trends, was launched. Based on the TAITRA Trade Survey and the Corporate Response to Geopolitical Trends Survey, it covers topics such as geopolitics, AI, digital marketing, and ESG. A total of 2,500 valid responses were collected, with the findings published on TAITRA’s official website.
Regional Economic New Business Opportunities Forum and Market Research
The forum gathered experts from ASEAN, India, the Southern U.S.–Northern Mexico region, and Latin America to explore supply chain shifts reshaping global trade. Discussions covered emerging economic landscapes, trade gaps, and opportunities for Taiwanese businesses. With 200 companies attending, the event fostered valuable connections and market insights.
Market Business Day
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| Business opportunities generated (USD) | 59.69 million |
|---|---|
| Number of TW supplier | 139 |
| Number of buyers | 27 companies from France, Spain, Germany, Netherlands, Poland, Bulgaria, Hungary, Lithuania, Ukraine, Belgium, and Italy |
| Important buyers | ADOLF WUERTH GMBH & CO. KG, a German hardware tools wholesale leader, and BARCO NV, a Belgian smart display manufacturer. |
| Business opportunities generated (USD) | 155 million |
|---|---|
| Number of TW supplier | 240 |
| Number of buyers | 58 from 3 countries (India, Pakistan, Bangladesh) |
| Important buyers | Prominent Indian buyers include retail powerhouse Reliance Retail, leading automotive components manufacturer Talbros, and aerospace and defense frontrunner Bharat Electronics. |
| Business opportunities generated (USD) | 28.9 million |
|---|---|
| Number of TW supplier | 141 |
| Number of buyers | 29 companies from the Middle East and Turkey |
| Important buyers | Major stationery companies from Türkiye and members of the Istanbul Chamber of Commerce. |
| Business opportunities generated (USD) | 100 million |
|---|---|
| Number of TW supplier | 380 |
| Number of buyers | 77 from 11 ASEAN countries, Australia, and New Zealand |
| Important buyers | Singapore's FairPrice supermarket chain and global asset management and operations company Keppel. |
| Business opportunities generated (USD) | 34.85 million |
|---|---|
| Number of TW supplier | 175 |
| Number of buyers | 38 from Mexico, Brazil, Chile, Argentina, Peru, and Guatemala (OMO) |
| Important buyers | Chile's largest electric bus operator, Subus Chile. |
| Business opportunities generated (USD) | 36.17 million |
|---|---|
| Number of TW supplier | 129 |
| Number of buyers | 35 from 12 countries (Egypt, South Africa, and Nigeria) |
| Important buyers | El Sewedy Electric from Egypt and CHEMI & COTEX INDUSTRIES LTD from Tanzania. |
Customized Trade Marketing Consulting
ECFA Affected Hotline
In response to China’s suspension of tariff benefits for 134 Taiwanese products on June 15, 2024, a proactive 0800-695-989 hotline was set up. The hotline contacted 1,479 potentially affected companies in the petrochemical, machinery, textile, and auto parts industries, and helped 105 businesses diversify their markets.
International Marketing Advisory Service
Through twelve local sessions served 127 companies, focusing on face-to-face discussions, integrated secondary data, potential buyer analysis, and overseas experience to help businesses navigate the changing environment.
Carbon Reduction Packaging Design for Export Products
The Packaging Consultation
The Exhibition
The Forum
